Many marketing mangers and directors of big companies with big brand names are usually astonished to find that their branded products are not number one on Google searches, not even in the first three pages of Google search results. They assume that their brand name is strong enough to achieve the number one position on Google searches. The big brand name companies are losing their customers to small and medium sized businesses that are outperforming them by looking for expert SEO consultation and applying different search engine optimization strategies and techniques.

If you want to buy a Canon camera and you search for Canon FX or Canon FX10, you will discover that Canon Company is not on the first three pages of Google search.